9. The “Others” through History and Today. The Role of Media in Mass Communication

This session  examines ethnic tolerance and the role of media in the intercultural dialogue.

The students are asked to focus on the huge potential media have to influence society, a fact that leaves journalists with a great responsibility.  The students will be given a test where the aim is to develop their intercultural understanding. They will also learn about the experience of intercultural communication in one of the most multinational and multi-faith federal districts in Russia – the Volga Federal District. The session commences with group work and the test of the students´ knowledge of the culture, traditions and customs of different peoples. This will help to measure the level of their own interest in issues relating to intercultural communication in modern media. Following this, the students will listen to a lecture. The sessions´ educational elements will prepare the students for practical homework: presentation of their country, its national characteristics and its culture, customs and traditions.


The students shall
  • learn about the importance of understanding cultural diversity and their people´s traditions, and the importance of respecting and appreciating foreign cultures
  • understand the media´s responsibility in promoting tolerance and peace in society. This understanding will be useful for them in their professional work



About 3 hours. 

A large room with ample space for group work, large sheets of paper, markers, pen and paper, a screen for displaying the test questions, bright-coloured flags for each team (4-5), cards for correct answers.

A lecture about the role of the media in intercultural communication. 


 Educational elements


Olga Savinova, Professor and Head of Department, Department of Journalism, Lobachevsky State University in Nizhny Novgorod (Russia)

An online manual on intercultural understanding, ethics and human rights to be used by teachers and students in journalism education. Read more.

Email : post@journalism-edu.org

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